A female athlete running on a track, holding a relay baton in her right hand, with a track and field stadium in the background.

train your mind.
Elevate your game.

Helping athletes strengthen their mind, elevate their performance, and grow their sense of self — in and beyond sport.

Start Coaching

WHAT I DO

I help athletes train their mind with the same intention they train their body and craft

Just like the body and technical skills, the mind can be trained. I help athletes build awareness and see how their thoughts, emotions, and actions shape performance. At Raising Strength, athletes develop strategies that strengthen their inner game, support their relationships, and help them navigate the environments they train and compete in — skills that fuel their best performance and extend well beyond sport.

Illustration of a human head in profile with a brain inside, emitting light or rays, symbolizing thinking or mental activity.

STRENGTHEN

A stylized silhouette of a person running, in bright yellow-green color on a black background.

PERFORM

Bright lime green upward trending arrow with jagged lines on black background, symbolizing growth or increase.

GROW

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.”

—John Wooden

WHAT I OFFER

Coaching options for individuals, groups, and teams. Explore the paths below to see how we can work together.

A woman holding a tennis racket on a tennis court, casting a shadow.

INDIVIDUAL
COACHING

  • Personalized one-on-one support to meet athletes where they are, strengthen awareness, and build practical mental skills such as staying composed in big moments, bouncing back from mistakes, and competing with confidence.

    We begin with an intake session to understand your background, goals, and performance challenges. Then we create a collaborative plan tailored to your needs and objectives.

A person on a golf course preparing to hit a golf ball with a club, with a golf bag and clubs standing nearby on the grass.

SMALL-GROUP COACHING

  • Small-group coaching brings together individual athletes into a shared program hosted at my office. It makes mental performance training more accessible than one-on-one coaching and provides a supportive, team-like environment.

    Over multiple weeks, structured sessions build on each other with teaching, interactive group work, and at-home practice. Athletes walk away with practical tools for elevated performance along with the relationships, reflection, and growth that carry beyond sport.

High school female basketball team

Team Workshops
& Programs

  • From single-session workshops to multi-week programs to season-long partnerships, these offerings are designed for teams. I come to your team environment to introduce, build, and reinforce mental skills that fit your unique objectives and processes.

    Whether you want a one-time workshop, progressive training, or ongoing guidance through the season, I’ll collaborate with you to strengthen both individual growth and collective performance.

Book a Call

STRONG MINDS FUEL STRONG PERFORMANCES AND BUILD STRONGER PEOPLE

A young man wearing a sports jersey and shorts is jumping in the air with a determined expression, with a clear sky in the background.

Grounded in evidence, guided by values, focused on the whole athlete.

Sport offers lifelong benefits — health, discipline, friendships, and community — but it also carries pressures and stressors that can affect confidence, well-being, and performance. Success isn’t shaped by one factor alone; it emerges from a blend of personal, interpersonal, and environmental influences.

My approach is evidence-based and grounded in authenticity, integrity, and empowerment. At the heart of Raising Strength™ is the belief that strong minds fuel strong performances — and that mental skills built in sport can empower athletes for life. Ultimately, Raising Strength is about helping athletes develop not only as stronger performers, but as stronger people.

A BIT ABOUT ME

HI, I’M DR. ALLI CARPENTER

An athlete, coach, and educator dedicated to helping others grow

A smiling woman with long dark hair, wearing earrings and a light-colored sweater outdoors with a blurred landscape background.

I grew up on the soccer field and discovered my passion for strength and conditioning early on. That path led me to co-found Girls Gone Strong, a company that provided fitness resources for women and helped build a worldwide community.

My work in fitness revealed something important: the mental side of performance is just as vital as the physical — yet often neglected. It should be trained with the same intention as physical and technical training, both to prepare and to prevent challenges from arising.

Over time, I felt called to focus on student-athletes, who balance development, academics, sport, and social pressures that shape their identity, confidence, and well-being. I wanted to make a difference. That purpose inspired me to earn my master’s and doctoral degrees in sport and performance psychology, with the mission of using sport as a context to help athletes train their minds, elevate their performance, and strengthen their sense of self.

Today, through Raising Strength™, I combine my background as an athlete, coach, and educator. My goal is to equip athletes with awareness, understanding, and trainable skills that help them perform at their best — in sport and in life.

— Alli M. Carpenter, EdD, CSCS
Founder & Mental Performance Coach

Connect with me

integrity

*

AUTHENTICITY

*

INTENTION

*

EMPOWERMENT

*

EXCELLENCE

*

integrity * AUTHENTICITY * INTENTION * EMPOWERMENT * EXCELLENCE *

A group of female athletes huddling together on a sports field during a game.

“The strength of the team is each individual member. The strength of each member is the team.”

-Phil Jackson

RETHINKING MENTAL PERFORMANCE

MYTHS VS. FACTS

  • FACT: Mental performance coaching is not therapy. It does not diagnose or treat mental health conditions. It focuses on enhancing performance, building skills, and fostering growth.

  • FACT: Mental training is not just for challenges. It is for anyone who wants to improve, grow, and perform at their best. It can be used proactively to gain an edge, build resilience, and prevent setbacks.

  • FACT: Athletes of all ages and levels benefit from mental skills training. The earlier these skills are developed, the greater the impact on and off the field.

  • FACT: Mental training goes far beyond “just think positive.” It uses proven strategies like goal setting, imagery, focus control, and emotional regulation. These are practical tools, not wishful thinking.

  • Mental skills are like muscles. They grow through consistent training, patience, and commitment. Like any skill, it takes practice to see lasting results.

LET’S CONNECT

ready to
raise your
strength?

Get started today! Whether you’re an athlete ready to strengthen your inner game, a parent exploring support for your child, or a coach looking for team training, I’d love to hear from you. Share a little about yourself and what you’re looking for, and I’ll be in touch to set up a time to explore how we can work together. I’m excited to connect and help you build strength in mind, performance, and self.